Another washing powder promising to effectively rinse out those chakalaka and beetroot stains. Sigh.
Ariel washing powder has hit the SA market with guns blazing. Three television ads, billboards and a local spokesperson. Kudos to them for brand awareness. However, I am tired of seeing ads with happy black people that dance, sing, jump and clap at the thought of washing powder, cement, beverages, clothes and just about anything else.
For crying out loud where is the creativity?!
Exhibit A: Jik- Nkalakata
Exhibit B: MTN- Dr Malinga
Exhibit C: Doom Insecticide